Squidoo is a new, about to be released, Web 2.0 application by a company lead by Seth Godin. Seth is the former VP of Direct Marketing for Yahoo, and the author of a great book called Unleashing the Ideavirus.
Squidoo will be a site that aims to make it easy for you to create, share and discover meaning online. It will be a co-op of experts, called lensmasters, who build lenses on topics they care about. The lensmasters will create pages with links to sites that they feel are extremely relevent about the topics they care about. There is also an interesting revenue model that will help good lensmasters generate cash from their love of their topic(s).

Although the site is not yet available for public consumption, the Squidoo Blog has posted a PDF document called Everyone is an Expert that explains the ideas behind this neat new service.

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