SEO Advice: URI Canonicalization

Google employee Matt Cutts offers some SEO advice on URL canonicalization. Canonicalization is the process of picking the best url when there are more than one choice. Home pages are a good example where http://somesite.com/ and http://somesite.com/index.htm are the same pages. Google uses canonicalization when it spiders your sites and attempts to make the best guess at the best URL. However Matt makes a few suggestion on how you can help Google make the best choice!