Andy Budd has opened my eyes to the evil world of booksellers and publishers! In Guerilla Book Marketing he discovers that to have your book’s cover exposed on the retailers shelves, the publisher pays a fee! Andy suggests that the next time you are in a bookstore, expose a few covers of your favorite books! I wouldn’t say that the world of digital book distribution is necessarily any more ethical–since after all publishers who distribute books online will probably look for the same kind of sneaky tactics to sell books by the Internet–but still I’ll probably never look the same way the bookstore again.
Guerilla Book Marketing
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