I guess at some point we (or our clients) are always interested in how to increase our visibility in search engines. As much time and money as we and our clients put into websites, to not expend some energy into making it easier for people to discover our content by way of search engines seems like a bad idea.
I have decided to do more search engine optimization tips in the future because I think this new science will have increased relevance for everyone from major e-commerce providers down to personal blog owners. Along these lines let me point you to Nick Wilson from Performancing telling you how to take your SEO back to basics. Even before you get to his official tips, I like his suggestions that SEO is easy and be sure to avoid the snake oil merchants!
