A series of four articles at sitepoint.com will show you how to Make the Most of Google AdWords. In case you are still unaware, Adwords is Google’s traffic buying service where you bid on keywords and place small ads on Google properties as well as sites owned by independent publishers in an effort to get targeted traffic to your website that you can then convert to purchase your product or service.
Rhis series of articles will systematically show you how to:
- Generate the absolute best keyword list for your target market
- Use simple techniques to vastly expand your productive keyword list
- Create highly clickable copy for your ad
- Precisely limit the distribution of your ad to only those prospects who are most interested
- Beat the competition with creative bidding strategies
- Dramatically reduce costs of your campaigns while increasing clickthroughs
