Have you heard that Google is planning to juice its backend, with a new sandboxed version of the search engine called caffeine? As Matt Cutts puts it, they’ll be: “rewriting the foundation of some of our infrastructure”, with performance improvements presumably being worked into the main site eventually.
This will have SEO folks scrambling, as everyone tries to get a handle on how they have to tweak their methods. Cutts denies that this is in response to Bing being well-received, or the Microsoft/Yahoo alliance, but I don’t remember them fishing for developer feedback so aggressively before (correct me please if I’m wrong).
I played with it, and yes I did check to see that Digital Media Minute still ranks well for some of my main keywords! Didn’t notice any change there, but things are definitely moving around in the SERPs…
Google On Caffeine
Previous post: Network Discovery Tool
Next post: All Your Backlinks Are Held Hostage
