“Our audience is the platform developers get access to,” says Cody Simms, senior director of product management for Yahoo’s Open Strategy initiative.
So Yahoo is finally opening up to third-party developers, to encourage visitors to the ‘most popular home page in the world’ to embrace the idea of personalized functionality, just as they do on mobile devices, or Facebook for that matter. It will be a ‘self-service’ process via the year-old Yahoo Application Platform.
The idea of getting even the least tech-savvy users to control their own user experience is a compelling challenge for both Yahoo! and apps developers. 123 million unique visitors/mo (Quantcast) should be an enormously attractive reason for dev types to look at this. I just can’t understand why it took Yahoo! so long.
Go to the Yahoo home page section of the Application Platform’s Web site, if you’re ready to take the challenge.
