Seven Tips for Writing Better Keywords
Metadata: seven tips for writing better keywords is an article by Gerry McGovern that offers suggestions for writing better keywords.
From the article:
The shift in how search engines treat keywords is significant. They tend to ignore the keyword meta tag and rather look for keywords in the actual page content. This means that you need to figure out your keywords before you write any content. Then, you include them throughout your content, particularly in headings and summaries.
