One way to improve the search ranking of your website is to Build a Linking Campaign.
Every time another site links to your site, you are in essence receiving a vote that is recognized by most major search engines. These “votes” will help to improve your search engine ranking and thus potentially draw more visits to your site.
This is not to say that you should write for search engines rather than the valued visitors to your website. In the end even placing well in search engine won’t mean much if the people who visit your site from the search engine results pages leave immediately because the quality of your content is marginal.
It is certainly important to understand how search engines work, but don’t become one of those webmasters or website owners who rely just on backlinking to the exclusion of the priority for your site, which is building a community around really engaging content, just as I’m trying to do with Digital Media Minute.
