Link Equity Explained is a PDF document that will help you create more effective links and receive higher search engine rankings as a result. As I have explained before while it is important to be conscious of how search engines work and what goes into your placement in the search engine results pages for a given keyword, this knowledge should not be used to affect the way that you produce content on your website.
It simply is no shortcut to building this sort of loyal readership and community that most successful websites must create. The bottom line is a PDF like this about link building is interesting and educational but as website owners we should never forget about the reasons why we created our sites in the first place.
