Personalized Google
Google Personalized Search is a nice addition to Googles arsenal of search utilities. Google Personalized will filter your search results based on categories that you choose.
Once you search, you can then apply how much personalization will be applied to your results. Very cool!
If you want to see what a personalized version of Google News might look like, take a look at Findory News (http://findory.com). It learns from the news you read, searches thousands of sources, and finds articles that matches your interests.