There are as many uses for Google Adwords as there are products and services. Even if there is only one person in your target market you have the means to micro target them, as long as they are self-absorbed enough to spend time googling themselves! Chances are that their names will be pretty cheap keywords too. Here’s how one creative job seeker did it…
Actually, finding your ad in the SERPs for their own name wouldn’t be the only way they could get it served to them. They would find it in the sidebar of their Gmail, assuming they have a Gmail account using their real name, or at least many instances of their name in their inbox.
Microtargeting With Adwords
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