Check this comprehensive guide to split testing from Smashing Magazine, how it works, how to create a split test for your site(s), dos and don’ts and additional resources. I found the case studies very interesting: what are the two ‘magic words’ that will increase your conversions?
I have felt for a long time that A/B split testing is one of the huge issues that website owners need to get more aware of to increase the performance of their websites, regardless of how they define success.
Whether you are interested in getting more people to click on advertisements on your site or notice offers that you are putting forth, there is no better way to judge what’s working and what is not working then by running split tests. In fact, even if you paid a lot for a sophisticated split test application you’re almost sure to recoup your costs because just doing a few can easily increase conversions by 10% or 20%, or even more.
Just do the math and you’ll see how projecting that increased revenue over months and years into the future makes conducting split tests a total no-brainer.
