If you produce content of any kind on the internet, chances are that visitors from Google are a relatively high percentage of your total visitors. For this reason it behooves you to be clear on how Google works, even if SEO isn’t your highest priority. A lot of the minutiae on the real inner workings of the most popular search engine are not publicly disclosed; they are also being tweaked constantly. Still, here’s an excellent graphic showing the process, from you creating a piece of content, to how it is indexed in Google, to a searcher doing query which returns a set of organic results (left side) and advertisements(right side and above the organic results). Remember: this will change, and it may not be entirely accurate even now.
Infographic by PPC Blog
