A List Apart has a very good article that describes the role of the Art Director and the Web. As it occurred to you how much more opportunity there is nowadays for people who have real talent in the visual arts? After all we need a lot more than hotshot programmers to make websites engaging and attractive. Chances are that person who didn’t listen very much to the teacher in high school and instead spend all this time sketching in the back of the room has a healthy graphic design business nowadays if he followed his passion. This article is indirectly perhaps full of encouragement for creative people in the visual arts to think in terms of their marketability on the Web.
Art Direction and the Web
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