Einstein said that we’re a civilization of perfected means and confused ends. Well, maybe his little aphorism is less accurate than it used to be. Take a look at how crowdsourcing via Crowdflower is helping in the dire situation in Pakistan right now. At PakReport.org anyone can help with the translation of text messages send by people in need of help on the ground, so that aid can more effectively be routed to them. Empower individuals who care with the technology to make a difference, and the ‘ends’ become a whole lot clearer. So, empowered as you are, will you choose to make a difference?
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