Some wise words from Google on the effectiveness of Search Engine Optimizers (SEO’s). The infomation they provide offer a few tips that may help you distinguish between an SEO that will improve your site and one that will only improve your chances of being dropped from search engine results altogether. If you have ever considered getting “help” from someone who is offering you search engine optimization services, do yourself a favor and read this document from Google for an unbiased view of the situation, or at least an explanation of the minefield you could be inadvertently entering.
Some of the simple tips include:
- You should never have to link to an SEO
- Be sure to understand where the money goes
- No one can guarantee a #1 ranking on Google
- Make sure you’re protected legally
