If you produce content of any kind on the internet, chances are that visitors from Google are a relatively high percentage of your total visitors. For this reason it behooves you to be clear on how Google works, even if SEO isn’t your highest priority. A lot of the minutiae on the real inner workings of the most popular search engine are not publicly disclosed; they are also being tweaked constantly. Still, here’s an excellent graphic showing the process, from you creating a piece of content, to how it is indexed in Google, to a searcher doing query which returns a set of organic results (left side) and advertisements(right side and above the organic results). Remember: this will change, and it may not be entirely accurate even now.

Infographic by PPC Blog

So Bill Gates has a new blog, called The Gates Notes. Danny Sullivan at SearchEngineLand.com has some free SEO advice for Bill. This is pretty hard to believe. (At the moment, every page on his site has the same title tag…seriously)
It does read as superb intro advice for a beginner though.