Newscreed
Friday, August 21st, 2009Next month Entertainment Weekly magazine will have ads shown on a 320×240, 2.7 mm thick LCD screen within the pages of the magazine. The device can store 40 minutes of video, and is powered by a mini-USB rechargable battery that will last for 70 minutes.
This had to happen at some point, but I’m wondering why we are still treating reusable media in the same way as magazines and newspapers? Instead of a disposable small screen, why not spend the money to make a larger screen, I’ll call it a Newscreed, that can reloaded with content from any publication/info source at all? Give readers an incentive to reload the device next month with content whose overall cost will be less for the lack of physical media involved in its delivery. I’m talking about a no-frills device much cheaper than Kindle, with basic functionality-ie legibility and portability-being the only real requirements. Newsprint had nothing more going for it for a couple of centuries…
Publishers’ costs decrease as the cost of creating the media upon which info is delivered falls over time, as adoption increases (assuming people keep their devices), and as the tech gets even cheaper in coming years. Maybe cost-reduction of this kind doesn’t save “news organizations”, but it wouldn’t hurt their viability either.
Hell, we’ve been dancing around with this idea for decades. Does anyone really see paper newspapers and magazines in 20 years? It will happen at some point. Now that it’s life or death for “news organizations”, who will step up and do this? As the technology becomes cheaper and better, companies will be doing end-runs around each other to get their devices into readers’ hands anyway, so the point here is to be early to market. Just give it to me for free and make the next-gen versions free too. That makes Newscreed a iPhone/Kindle-killer for certain types of media. Rather than whining about a dying paradigm, maybe Rupert Murdoch should consider something really disruptive like this.


