Apple Post Archive On Digital Media Minute

Started in a garage in California in the mid-1970s by Steve Jobs and Steve Wozniak, Apple today has become the biggest technology company in the world by far in terms of market capitalization. With the introduction of devices such as the iPod, iPhone and iPad it has changed the way that the average person interacts with technology profoundly. For the first couple of decades of the life of the company its business model of controlling both the hardware and operating systems of its devices appeared to limit the popularity of its computers by all but the most devoted of Mac fans. After the return of Steve Jobs to Apple in 1997, and facilitated largely by the hugely successful iPod, ordinary consumers began to give it company and its products a second look, and this process accelerated with the subsequent introductions of iPhone and iPad. The Apple logo seems to be virtually ubiquitous nowadays, and the company has a strangely polarizing ethos for many people; the company itself has never had more fans and probably never more detractors as well.