Positive Adsense Experiment

Those of you running Adsense on your blog might find this interesting. Over the weekend, I decided to change the number of ads units on my blog based upon where the traffic is coming from. I have a small PHP function that checks to see if the referrer is a search engine, and if it is, I display and additional 2 ad units. My thoughts were that since 80% of my traffic is coming from search engines, I might as well throw a few extra ads at them. My thinking is that if they don’t find what they were looking for at my blog, maybe a Google ad could help them ;-)

The results have so far been very positive, with my Adsense revenue increasing by 284% on Saturday, Sunday and Monday!

To see what my blog looks like from a search referal, do a Google search for Jim Rutherford and click on the top result.

My next step will be trying to remove ads for regular readers – chances are you probably don’t click on my ads anyhow!

10 thoughts on “Positive Adsense Experiment

  1. Careful tailoring content to search engines. I *think* that’s a violation of the AdSense agreement-thingy.

  2. That’s a great idea actually. Why didn’t I think of that? And it’s not “tailoring to SE’s” – that is in reference to cloaking and serving different output to spiders.

  3. A good way for finding regular readers (like me) might be by disabling ads if the referring link came from Bloglines (which I use) and other online RSS readers. Just a thought. Awesome blog!

  4. Kevin – absolutely! My thought was to create a whitelist of referring sites like bloglines, searchfox, google reader, etc., and also looking for hits coming from aggregators like Feed Demon and Net News Wire.

Comments are closed.