Getting Featured Snippets And Testing Push Notifications

Wide Angle Wednesday — Quality From Around The Internet

Matt Diggity logoMatt Diggity does a lot of things right. He’s become a well-known SEO figure on the strength of the quality of free lessons and tips he shares. Sign up for his list and you’ll see what I mean: no fewer than nine SEO resources come with your welcome email. Everything from an onsite SEO guide to the hosts he suggests for PBNs to scaling an SEO agency.

Today I found an excellent post of his on how to get your or your client’s page into the featured snippet on page one of the SERPs. He definitely includes what I’d call non-obvious tips and ninja tactics. He also shows you what tool to use to do an audit of your pages so you can see where the low-hanging fruit is.

The steps he suggests are easier to implement than you might think, and no, you definitely don’t need to be at position #1 for a query already to get in the featured snippet! Check this out:

If you don’t grab it on the first try, make some adjustments and try again.  Don’t give up.  Put it this way, I’ve never not been able to steal it.

One SignalI’ve been meaning for a long time to test push notifications, as I’ve heard they have far better response rates than email, and the opt-in is so much faster.

Finally I installed One Signal today on one of my sites and I’m sorry I didn’t do it sooner. I can’t speak yet for the the engagement I’ll get but man for a WordPress site creating a One Signal account, installing the plugin and setting up for Chrome, Firefox and Safari was a breeze.

I know it’s capable of a lot more than I’ll probably need it for too. Incredibly to me, it is free, and there are no limits on devices, notifications, or integrations. Real time analytics, A/B testing and more right out of the box. I’m trying to stay objective but I’m not seeing a downside yet!








My Favorite Keyword Volume And Related Keywords Free SEO Tools

Free SEO keyword research tools

Free SEO keyword research toolsI want to point you to two SEO tools I’ve been using for a long time now, tools that work together to let me do two major SEO tasks very, very quickly: finding related keywords and get keyword volumes/CPC amounts. Even better, they are free. Sometimes a lean tool with fewer features is best, and these tools are a good case in point.

When you’re doing keyword research it’s vital to get a wide range of keywords related to the topic you intend to create content around, or the primary keyword you’ll be targeting, if you have it defined. Keyword Shitter (sorry, but that is its name) allows you to put in one or several keywords and then quickly get dozens or even hundreds of related keywords returned to you.

These related keywords serve a dual purpose. First, you can discover keywords worth targeting which might be even more attractive than the keyword you’re currently targeting, in terms of relatively high search volumes or low SERP competition.

Second, to include as many LSI (latent semantic indexing) keywords is good onpage SEO practice. You’re sure to find many to include in your article or blog post that’s you’d never have otherwise thought of. There are more thorough tools for this but I still find myself using this tool because it’s so fast.

The second tool is Keywords Everywhere. First, find and install the browser extension. Then, paste as many keywords as you’d like into it and immediately get the search volume and CPC amounts for each keyword. Choose to get stats from several different countries or ‘global’ for the whole world.

See video for the 90 second workflow.